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On the New York fashion show on last Sunday, the Walt Disney Company has unveiled its designs of 34 sets of fairy-tale wedding dresses for the first time. The wedding dresses are all drawn from the works of Disney's classic fairy tales such as "Cinderella," "Beauty and the Beast" and so on. Fairy Tale wedding gowns price at the range of 1500-3000 U.S. dollars, which is a little more expensive than the traditional wedding dress of about 1000 U.S. dollars, but compared with custom-made they are indeed cheaper.
The access of Walt Disney Company into the wedding business is not a whim. As the Disney brand represents a romantic implication, Disney's products and services have been sought after by the newlyweds. Disney Princess series of toys and decorations has a record of the annual global sales of 34 billion U.S. dollars. The Disney wedding theme park has also become the first choice for weddings, and each year in the United States there are about 2000 pairs of couples holding the wedding at Disneyland.
Walt Disney Company plans to launch full-service wedding, in addition to fairy-tale wedding, it would also include the celebrations at Disney parks, Cinderella carriage tours, Mickey Mouse and other fairy-tale star performances, etc., the average price of which is about 27,000 U.S. dollars, balanced with the average American wedding budget. But with the well-known American festival planning master David Tutera joins Disney, the luxury wedding planned by him starts at 750 million Yuan.
The Disney company spokesman said the company is to be involved in the wedding business, and will offer a new wedding model to the newlyweds, which will become a fashion trend going beyond the traditional wedding,.